Job Description – Graphic Designer (AI Expert)
Position Title: Graphic Designer
Department: Social Media
Location: Vadodara, Gujarat, India (On-site)
Immediate Joiner Preferred: Candidates who can join at the earliest will be given priority.
Role Overview
The Graphic Designer will be responsible for conceptualizing, designing, and executing creative assets across digital, print, and campaign platforms for all group companies. The role requires strong visual storytelling skills, brand consistency, creativity, and the ability to translate ideas into impactful designs aligned with the company’s brand identity and business objectives.
This role also requires proficiency in AI-powered design tools and technologies to enhance creativity, efficiency, and scalability in modern digital marketing environments.
Key Responsibilities & Scope of Work
1. Creative Design & Execution
- Conceptualize and execute high-quality design work across multiple touchpoints, including:
- Digital platforms (website, emails, social media, digital ads)
- Print media (brochures, posters, banners, marketing collateral)
- Campaign creatives and presentations
- Maintain and uphold brand consistency across all design elements and communication materials.
- Translate concepts, ideas, and creative briefs into compelling visual designs.
2. Digital & Social Media Assets
- Design engaging creatives for social media posts, ads, and campaigns across platforms.
- Create digital assets such as:
- E-newsletters
- Digital advertisements
- Social media campaign creatives
- Website and email visuals
- Support marketing initiatives with visually appealing and performance-oriented designs.
3. Illustration & Visual Storytelling
- Create digital illustrations and graphics for:
- Blogs and articles
- PDFs, reports, and presentations
- Marketing and promotional content
- Translate video story ideas into visual approaches using illustrations and graphic elements.
4. Campaign & Brand Support
- Participate in strategic brainstorming sessions and creative discussions.
- Contribute to concept development, creative brief preparation, and execution of campaigns.
- Assist in designing elements for interior graphics and branding installations, where required.
5. Production & File Management
- Prepare and finalize design files for print and web publishing as per production standards.
- Perform basic editing and refinement of vector artwork and photographs.
- Ensure accuracy, quality, and timely delivery of all creative outputs.
6. AI-Driven Design & Creative Automation
- Utilize AI-powered design tools to enhance creativity, speed, and production quality.
- Generate visual concepts, layouts, and variations using AI-based platforms.
- Leverage generative AI for image creation, background removal, mockups, and rapid prototyping.
- Use AI tools for automated resizing, format adaptation, and multi-platform creative optimization.
- Collaborate with the marketing team to integrate AI-driven visuals into campaigns and branding initiatives.
- Stay updated with emerging AI design technologies and incorporate them into creative workflows.
Skills & Competencies
- Strong proficiency in graphic design tools such as Adobe Photoshop, Illustrator, InDesign (or equivalent).
- Good understanding of digital design, layouts, typography, and colour theory.
- Ability to manage multiple projects and meet deadlines.
- Attention to detail and strong aesthetic sense.
- Ability to work collaboratively with marketing, management, and other stakeholders.
- Willingness to adapt designs based on feedback and business needs.
AI & Digital Tools Proficiency (Mandatory)
- Hands-on experience with leading AI platforms such as:
- ChatGPT
- Claude
- Gemini
- Familiarity with AI-powered design and creative tools such as:
- Canva (Magic Design, AI creatives)
- Adobe Firefly
- Midjourney
- DALL·E
- Runway ML
- Understanding of AI applications in:
- Image generation and editing
- Creative automation and scaling
- Branding and campaign visualization
- Video and motion graphics assistance
- Ability to integrate AI tools into design workflows for faster turnaround and improved output quality.
Work Conditions & Expectations
- Full-time, on-site role with working hours from 9:45 AM to 6:15 PM, with a lunch recess.
- The employee will work under the direct supervision of management and perform duties as assigned.
- Must maintain confidentiality of company information and comply with all company policies.
- Expected to adhere to discipline, punctuality, and professional conduct standards.
Performance & Evaluation
- Performance will be reviewed during the probation period as per company policy.
- Confirmation and any salary revision will be subject to satisfactory performance.
Benefits:
- Health insurance
- Paid sick time
- Paid time off
- Provident Fund
